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About Oregon daily emerald. (Eugene, Or.) 1920-2012 | View Entire Issue (Nov. 22, 1991)
UNIVERSITY Better quality key to newspapers’ future, editor says Jonathan Marshall By Kimberley Bardm Emerald Contributor There k gwxl news for the fnturv of newspapers despite continuing readership declines a long-time newspaper editor and publisher said Thursday Newspapers are slowly dying because ilie\ are overly i au tious and dull, but new life i an be breathed into them with dv namic, bard hitting new s ( over age. said Jonathan Marshall, who published the .Si nttSil.ilr I'rogrno for 2 s sears until 198 ’ Only sf> pen ent of respon dents s\ ere loyal new spaper readers and: those under age in fell thin didn'l have the time !u re,ill the paper. ,u t ortlipjj to .1 survey rnnduited by the Amer a,ir, Sot tety ■ ' Newspaper !•<!: lor* i.mv readership slum* from i 1 • ..pit- not getting wIi.h they need from newspapers. Mar shall said lidltors are frequent iy mil ol loin h with they re readers vs ants and needs Readers iHilleve the lu st cm ered news arth les include 1 las sin.-d ids and national sports, whili' thr worst oyerrd news articles arc about lix al and re gumal issues, uncording to the > u r v 1 • V V 1 -ha'! said In- trtiliuv us tills i i. s 1! quality 111 local i-overage is one of I he biggest reasons lor dec lining readership Ms newspaper cover's! ev cry major national ami interna hona! iii'io event, bn! the rna jor emphasis was on Ux al sfo nes ami :! was a berk of a a;, i. nl is si p M i rsli.i 1 i said Newspapers sheiii,i have per sniiahU wilts colorful svrdlng and solid ioi ai lu-ws inserage 1 lies should be objective and not afraid to hit haul or admit when they re wrong. hi' said If newspapers imp I fine nt these c hanges. readers is ill start to c nine tmi k Marshall said in addition, thereneeds to tie ,i treatise effort to entourage people to read again One plane to start is n nationwide c.mi paign rtxjuirlng head start pro grams. to tear h i htldren to read Ih-Ii ai they begin m himl Star shall said The young adults of today were not introdui ed to analyt ii u reading until the fourth or fifth grade and by then their reading habits are set. he said Marshall ret elver! Ills mas ler's degree from the I 'ntversi t\ s lourtiallsm <a linol in l'lti.’ I Wo y ears ago. Marshall en dowed .in annual leatrhing award lor Innovative tear lung at the school Professors.'Tim II lea son ami Hill Kvan are this year ret iplents Daily Emerald CLASSIFIEDS Please Be Advised A* ot November 20, 1991 we will no longer eccepl personal party airline llckel ads _ To Place, Cancel or Correct your ad call: 346-4343 100 BIRTHDAY GREETINGS KERMT, Happy 10th birthday. baba' I tova you ao much, you II always ba my swaathaarl Lova. ME V 100 BIRTHDAY GREETINGS SUSIE Happy Bata tad Birthday l ova, Crouton & Prat/al 104 PERSONALS \Tii T h*nk you f urtrapp* JARED MU for lh* l>«*' •» I l ov« You D#g« 10S PERSONALS BEET HEADS Pul on your hats| 105 PERSONALS K y M* 4 l t*CM • ■%-*>■■ • ->• »v-. ' »\j l tt»* « A IV> «» 10S PERSONALS furs } rtK '’‘O' .-g’1 M »!'*■! <% ckM«] 4' ■ «» jki'*y f) <*a< I Ux k- » *»«• ytxv T f«€ U S J l N Q L E BEAT Place a holiday message to your friend(s)! December 2nd - 9th!... Only in the Classifieds! t'Oi r V7 O Tv k s JFWFl RY Df'SlGN $ J '/)/; ' 1502 Willarnetl.' St M . . <M Rc'j iUir B . . 1 . ■ Tups F' • r- ', " T> • • . ' • } ‘ * '• . y Meed a break? Check out the EMTERTAIMMEflT section in the ODE classifieds r Become a clinical psychologist in the militan and know what >ou*re in tor? An APA-Accredited Internship. Post-Doctoral Supervision. And $34,000 a Year. Want to start your career in an A PA accredited program that pays nearly three times more than many other internships? Then start it in the Army, Navy, or Air Force. In addition to a first-year salary' of up to $14,000, you'll get the continuing education and supervision you need lor licensing. Plus, you'll have the prestige and benefits that come with a commission in the U S Armed Forces Sound like the start xour career deserves? Then send lor more information tixlay. Vs. ti ll me inure. I understand that I am under no obligation Mail this eoupon to U S Armed Hirers, PO. Box 2Kb<', Huntington Station, NY 1174b I’m interested in (check up to 3): □ Army _J Navy _J Air Force Please print all information clearly and completely Sunc tun •*>< Atklrr»% City Phone ) Suit l>*ir • Birth J Mile J frtiule Apt f /ip m 1 d.[ What year will you begin your internship’ -*■«» '92 '93 94 Are you a U S citizen'1 Jyes J no U49 n '95